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Archive for June, 2009

Search Engine Optimisation

SEO – easy peasy – NOT !!!!
i have decided that i need to promote my websites and so thought that seo is needed. I have looked around at a few ‘local’ companies and most of them seem to offer a very good service , but obviously as its their business, they need to charge !. In todays economic climate – i would like to avoid that. It is a bit of a rock and a hard place situation – need to get found so that i can convert visitors to buyers – but cant afford seo until i get buyers.
My wife has several web sites – all wedding related – we think the product is good – actually at this point its worth mentioning the site -she specialises in swarovski crystal wedding tiaras and jewellery – your opinion on this would be appreciated.
So i have started to do some investigation on this and it is a minefield.
What i have determined so far is that

  • page ranking is important
  • reciperocal links are not good
  • appropriate one way links from other page rank sites is very good
  • Black Hat – White Hat – needs more reading
  • Link farms & paying for links – not so good
  • writing articles and having links back to the site is good
  • and finally (for tonite) social networking sites – good
  • So thats my findings so far – oops – forgot to mention that
    google analytics is an excellent resource.
    Thanks for reading